Netflix — Upfronts 2024

Client: PDA.NYC (Agency)

Brand: Netflix

The mission for the project was to create a high-impact video and crowd experience to immerse and excite media buyers to advertise on Netflix during Netflix Upfronts in New York. The main goal was to illustrate the opportunity of advertising on Netflix through the eyes of their widely watched international title, Squid Game, with the final deliverables being video, script and creative concepts and final assets.

Creative Operations, Costume, Client Assist, Event Day

*Photos courtesy of PDA.NYC and Netflix.

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