Late July Chips —
Social Creative Summer 2024
Client: PDA.NYC (Agency)
Brand: Campbell’s Snacks
The project aimed to create engaging social content for Late July during the May to July summer season. The main goal was to create lovable, on-brand social content, with the final deliverables being a selected mini campaign and supporting visual assets.
Strategy Phase: PDA team analyzed Late July’s brand and audience, sharpening its brand story, and conducting social listening to uncover relevant insights.
Concepting Phase: PDA team developed two mini campaign concepts for Late July, selecting the best one based on client feedback.
Production Phase: PDA produced the final content, including some lifestyle and product photography, copywriting and light graphic design.
Account Direction, Photographer Interviews & Bookings, Concept Delivery, Production, Creative Operations, Shoot-Day Producer, Timeline Tracking
*Photos courtesy of PDA.NYC and Campbell’s.
